Learning Vs. Discussion by Jeff Atwood [Video]

Jeff Atwood, Co-founder of Stack Overflow and Founder of Discourse
San Francisco Community Managers presents Jeff Atwood to discuss online community management and the future of forums.
Jan 31 2014
58 mins
Learning Vs. Discussion by Jeff Atwood [Video]
Join us for this summit:
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  • Using Automated Email to Drive pre-MQL Engagement with Personas Oct 13 2015 4:00 pm UTC 60 mins
    Ceri Jones, VP of Demand Generation, Basware
    A case study on how Basware has combined content management, marketing automation and demand generation disciplines in the early stages of the buying cycle to increase engagement via personalised content, generate more quality leads and drive sales pipeline.
  • How to Build an Influencer Community that Works Jul 16 2015 5:00 pm UTC 60 mins
    Kristina Libby, Consumer Media Relations, Microsoft
    Building a social media community is good, but building a community of devoted influencers who can help you build and grow your brand with their communities is better.

    Learn how to develop an influencer community and harness the power of a game-changing crowd to drive big results across all aspects of your business.
  • Marketing Automation Systems: The top marketing automation point solutions Jun 18 2015 5:00 pm UTC 60 mins
    Andrew Jones - Analyst; VB Insight
    This webinar will be based on Andrew Jones' VB Insight report, published May 5, 2015.

    Date & Time are TBD and are subject to change.

    Sponsored by Autopilot

    Abstract: Stay tuned for more details!


    Check out VB Insight to access Andrew's Marketing Automation Systems report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • 24 Tips & Tricks to Improve Your Website’s SEO Jun 18 2015 4:00 pm UTC 60 mins
    Bruce Chapman, SEO Strategist & Product Manager, DNN Corp.
    You’ve read about keyword research, inbound links and optimizing web copy for search. If you follow the leading SEO experts, you undoubtedly know about Penguin, Hummingbird and Mobilegeddon… But what are they NOT telling you about?

    In this webinar, SEO expert Bruce Chapman from DNN shares 24 rapid-fire tips that you haven’t considered. You’ll leave the webinar with tricks that you can apply to your website right away, tools you can use to test to find out the best results, increase engagement and outcomes.
  • Do You Have the Right Tool for the Job? Jun 18 2015 2:00 pm UTC 45 mins
    Greg Staunton, Marketing Automation Consultant, Sockpuppet Digital
    If you are thinking of upgrading or migrating your marketing automation platform then this is a must see webinar. Join us as we cut through the sales decks and marketing chatter to review five tools through the unbiased eyes of a super user that has been using each of these platforms for the past ten years.

    - ActiveCampaign
    - Silverpop (IBM)
    - Salesforce Marketing Cloud (ExactTarget)
    - Marketo
    - Oracle Marketing Cloud (Eloqua)

    Both strong and weak points of each platform will be shown for:

    - Ease of use (Emails/Forms/Landing Page deployment)
    - Campaign Automation (Lead Nurturing)
    - Customisation
    - Reporting
    - Account Management
    - Support

    Finally examples will be provided from personal experience of companies that have chosen the right tool for the job and companies that that have chosen the wrong tool and yet continually attempted to correct their decision through such heavy customization that could have been avoided had they chosen the right platform.

    After watching this webinar you will be in a better position to evaluate your next steps.
  • The Inbound Rocket Ship: How to Create a World Class Funnel Jun 18 2015 1:00 pm UTC 45 mins
    Kieran Flanagan, Marketing Director (EMEA), Hubspot
    It's no secret that inbound marketing is changing the way companies market both their products and services. Marketers who have successfully created inbound funnels have seen huge growth in both their traffic and leads. This has helped them outpace their competitors who continue to use a marketing playbook that's clearly broken.

    In this presentation we will cover how inbound marketing can help you create a world class funnel, one that generates enormous growth for your company and leaves your competitors miles behind.
  • Optimising Your Demand Generation - From Strategy to Execution Jun 18 2015 9:00 am UTC 45 mins
    Ray Coppinger, Senior Online Marketing Manager EMEA at Marketo
    Modern marketers are united by a common set of objectives - acquire new customers, grow their lifetime value and convert them to advocates. But succeeding in this quest is difficult in this noisy, information abundant world. Generating demand for your products or services requires a well-oiled machine which not only helps potential customers find you but has the ability to convert them into paying customers.

    Join Ray Coppinger, Senior Marketing Manager EMEA at Marketo, as he outlines the components of an effective demand generation engine, how Marketo generates demand for it’s products as well as tips on optimising demand generation programs. In this webinar, you will learn:

    - Why the most effective demand generation machines go beyond just inbound marketing alone.
    - Marketo’s approach to generating demand for its product and services.
    - Tips for testing and optimising your demand generation programs.
    - Best practices for measuring and analysing demand generation performance
  • Marketing Automation is Not a Strategy: 5 Common Tactical Mistakes Jun 17 2015 4:00 pm UTC 60 mins
    Jason Stewart, VP of Strategy, ANNUITAS
    Marketing Automation is not a strategy. Too often marketers allow their technology to dictate their strategy, instead of leveraging technology to support it. Every company is unique, and cookie-cutter implementations are doomed to fail before you even send your first email or launch your first nurture program. Jason Stewart, VP of Strategy at B2B Demand Generation Strategy firm ANNUITAS, will share some of the most common mistakes made in marketing automation implementations and offers advice on how to make your technology serve your strategy (instead of the other way around).

    This webinar will help marketers:
    • Develop a content strategy to support your Buyer’s Journey
    through nurture programs
    • Fine-tune their lead scoring to deliver better leads to sales
    • Optimize performance over time so that no leads get left behind
  • Creating Customer Centric Email Automation Jun 17 2015 10:00 am UTC 45 mins
    Tim Watson, Email Marketing Consultant, Zettasphere
    Whether you are thinking of getting started with email automation or looking to step up your existing email automation this session guides you through everything you should know to creating a successful automation strategy.

    · Why automation projects fail and avoiding the pitfalls
    · Picking perfect triggers
    · Mapping content with the decision funnel
    · When and how to use lead scoring
    · Three proven trigger campaigns
  • Show Me Your Stack! with Jesse Noyes, Kapost Recorded: May 28 2015 63 mins
    Jesse Noyes Sr. Director of Marketing, Kapost
    What tools do marketers at Kapost rely on? Find out on Lattice's Show Me Your Stack! with Jesse Noyes.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

    Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Jesse Noyes:

    Jesse Noyes is the Senior Director of Marketing, Content and Product at Kapost. Before Kapost from Offerpop, where he was Director of Content Marketing. Before that, he was pumping out content and drawing up strategy at Eloqua. He got his start as a business reporter, first at the Boston Herald and then the Boston Business Journal, before jumping into marketing. You can hit him up on Twitter @noyesjesse.
  • How Buyers Buy in 2015: Psychology, Technology, and B2B, Oh My! Recorded: May 28 2015 39 mins
    Katie Martell, Co-Founder & CMO, Cintell
    Why do people do the things they do? As marketers, we're constantly asking why, and how, buyers buy. The truth is the ways in which we shop and consume are drastically different than ever before.

    In this session, Katie shares some of the thinking, research, and ideas from the world of psychology that she's found in her own attempt to understand why buyers (especially B2B) do what they do. She'll also share some strategies for addressing this brave new world of marketing, as we all work to keep up, and stay relevant. Join Katie as she uncovers the truths about today’s B2B buyer. 
  • 5 Habits of Highly Compliant Marketers: Recorded: May 28 2015 28 mins
    Thor Johnson, CMO Intralinks and Lisa Cannon, Content Strategist and Writer
    The need to share content -- securely, collaboratively, immediately -- is critical to your job. You’re working with outside agencies and business partners, sharing documents that contain sensitive data like product designs, ad campaigns and customer data, to name just a few.

    According to research from the Ponemon Institute, more than six out of ten people report having accidentally forwarded files to individuals not authorized to see them. It’s time to create some good habits that will allow you to collaborate with internal and external resources and be 100% compliant with the regulations that govern your industry.

    Please join us for an interactive presentation about how new habits and tools can make it easy for you to be efficient and compliant, without sacrificing speed or creativity.
  • The Emerging World of Addressable TV Recorded: May 27 2015 59 mins
    Tom Hagopian, DIRECTV, Tracey Scheppach, SMG, Justin Schuster, LiveRamp
    TV advertising has historically involved the delivery of the same ad campaign to millions of viewers nationwide. Addressable TV is changing television advertising for marketers everywhere, and today, over 40 million pay-TV households in the U.S. are able to receive an addressable TV ad. If you are interested in addressable TV but don’t know where or how to start, this webinar is for you.

    Tom Hagopian, vice president of advanced advertising for DIRECTV, and Tracey Scheppach, executive vice president for Starcom MediaVest Group, will be leading a live discussion outlining how addressable TV works and will reveal how the technology is:

    - Reimagining TV advertising and providing unique benefits
    - Improving media buying, engagement and key brand metrics
    - Optimizing campaign efficiency for retail, auto, insurance, and more
  • A Killer Website Starts with a Great CMS: in 30 minutes or less! Recorded: May 21 2015 31 mins
    Dennis Shiao, Director of Content Marketing at DNN Corp.
    The website is the center of your marketing universe: it’s your foundation for brand awareness, customer engagement, sales leads and revenue. Because websites serve so many functions and have so many moving parts, it's a serious undertaking to design, build, launch and manage a site. At the center of killer websites is a great Content Management System.

    Watch this 30-minute or less webinar that reveals the ways you can leverage key features of your CMS to attract new visitors, sustain longer visits and drive more returns.

    This webinar covers:

    - Content personalization
    - How to use analytics to inform content strategy
    - Advocate marketing and visitor engagement
  • How Brands Use Data Onboarding Recorded: May 19 2015 46 mins
    Lindsay Chastain, Director of Digital Marketing at Sephora
    If you only sold to a few hundred local people from one shop on a single street, all your knowledge about your customers would be in one place, and you’d look smart whenever a customer walked in. But if that’s not your world and you market to millions of people in hundreds of places, then this webinar is for you.

    Join Lindsay Chastain, director of digital marketing at Sephora, to learn more about how Sephora adopted data onboarding to track the offline impact of their digital marketing efforts. You will leave this webinar with a clear understanding of how brands are using LiveRamp to onboard data and:

    - Understand whole customer journeys
    - Accurately measure the impact of marketing
    - Determine which marketing and advertising investments worked
  • The Five Pillars of Content Marketing Success Recorded: May 19 2015 47 mins
    Martha Rzeppa, Account Director, Velocity
    By now, most B2B companies have started their content marketing journey. But some are far more successful than others. Many are realising that simply producing content and hoping it gets discovered and shared just doesn’t do the trick anymore.

    This session takes content marketing apart and analyses what works. It's based on Velocity's experience helping all kinds of B2B brands turn content strategy into action. Get these things right and your content marketing will be far more likely to succeed.
  • A Google Guy on Modern SEO Recorded: May 19 2015 49 mins
    Michael Peggs, Chief Branding Officer, MichaelPeggs.com
    SEO has changed. It's less technical and much closer related to marketing - Content Marketing, in particular. The websites that win create compelling content with their audience in mind. Join us as we explore the evolution of SEO and the critical role content plays in search engine rankings.

    Michael Peggs is the founder of Marccx Media, a content marketing agency where content attracts clients. Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships. He is also a blogger and podcaster, hosting the iTunes Top 10 New & Noteworthy podcast You University - The Personal Branding Podcast.
  • What the All Blacks Can Teach Us About the Business of Storytelling Recorded: May 19 2015 49 mins
    James Kerr, bestselling author, speaker and leadership consultant
    The All Blacks are the most successful sporting team on the planet – with an extraordinary winning percentage of 94% over the last decade. But it hasn’t always been straightforward. In this Webinar, best selling author, speaker and consultant James Kerr explains how the world’s most successful sporting team hit rock bottom in 2004 and how they used language, ritual and storytelling to turn their fortunes around. The lessons are directly applicable to achieving a sustainable high performance environment in whatever field you compete in.

    James Kerr is a bestselling author, speaker and leadership consultant specialising in high performance business, sport and military environments. Recent clients include the US Navy Seals, the FBI, UK Sport, the English Rugby Football Union, UK Swimming, UEFA, the Premier League, HSBC, Shell, Adidas and the Savoy. His latest bestseller, Legacy, reveals 15 leadership lessons from the world's most successful sporting team, the All Blacks, and he is a regular contributor to broadcast and print media including the Guardian, Times, Daily Mail, Bloomberg, BBC and the Telegraph. He lives in London.
  • Simple Ways to Significantly Increase Content Recorded: May 19 2015 44 mins
    Rob Heerdegen, Manager, Marketing Cloud Success Program, EMEA & APAC
    Ideas for managing high-volume content across today's most important channels.
  • Fast-Track Your Content Marketing Plan Recorded: May 14 2015 59 mins
    Barry Feldman, Feldman Creative
    Most companies fail to fully develop a content marketing plan and instead jump from content piece to content piece, spitting out one after the other without a clear overarching goal. What is the main objective of your content marketing plan?

    Join Barry Feldman as he goes through a step by step process on how to get your content marketing engines off and running with a final destination.
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  • Live at: Jan 31 2014 3:00 am
  • Presented by: Jeff Atwood, Co-founder of Stack Overflow and Founder of Discourse
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