Why does most marketing suck?

Presented by

Ian Lurie, President of Portent Interactive

About this talk

This presentation won't mention 'empowerment' or 'synergies' at all. Please move on if you want to hear buzzwords. You're in the wrong place. Talented marketers work hard and create award-winning marketing campaigns. Then those campaigns fail. Utterly. Why? Most marketers don't get it. They're stuck in the one-way world of broadcast marketing. They make three critical mistakes: - They don't select their listeners. They accumulate them. - They don't speak with those listeners. They speak AT them. - They value creative over performance. Listen to this presentation and you'll learn how to avoid these three mistakes, and how to take advantage of the internet's unique place as a two-way marketing medium.

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