This presentation won't mention 'empowerment' or 'synergies' at all.
Please move on if you want to hear buzzwords. You're in the wrong place.
Talented marketers work hard and create award-winning marketing campaigns. Then those campaigns fail. Utterly. Why?
Most marketers don't get it. They're stuck in the one-way world of broadcast marketing. They make three critical mistakes:
- They don't select their listeners. They accumulate them.
- They don't speak with those listeners. They speak AT them.
- They value creative over performance.
Listen to this presentation and you'll learn how to avoid these three mistakes, and how to take advantage of the internet's unique place as a two-way marketing medium.