Hello Stranger! Marketing to People Who Don’t Know You

Presented by

Stephanie Lindsay, Head of Digital Marketing, Dog Digital

About this talk

When it comes to demand generation, getting your foot in the door is often the hardest part of the job. How do you talk to people who don't even know who you are? Join this webinar where Stephanie will be exploring various niche marketing channels including Twitter’s promoted products, search retargeting and the Google Display Network. Stephanie will use examples from UEFA, T in the Park, Scottish Ballet, and Thai Airways to illustrate how using a personalised journey from advertisement to landing page helps to convert strangers into customers.

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