Customer Advocates are 3X more trusted and influential than ads. Rob Fuggetta, the world’s leading expert on Advocate marketing, will show you how to leverage Advocates to boost referral leads, sales, and positive Word of Mouth.
Drawing from real-world case studies, Fuggetta will discuss:
· How to find Advocates
· 5 ways to mobilize Advocates
· Measuring Advocate marketing ROI
Rob Fuggetta is the author of the ground-breaking book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.” Published by John H. Wiley & Sons, Inc., Brand Advocates shows how forward-thinking companies are leveraging Advocates to build their brands and businesses – and how you can too!
Fuggetta is the Founder & CEO of Zuberance, a Brand Advocate marketing company that manages and powers Brand Advocate programs for leading brands. Prior to founding Zuberance in 2008, Fuggetta was the Chief Marketing Officer at Genuity, a Verizon spin-out. He also was formerly a partner at Regis McKenna, Inc., the legendary high tech marketing and communications firm in Palo Alto, where he co-led the global Apple account.
Fuggetta has spoken at dozens of industry conferences and seminars including events sponsored by the American Marketing Association (AMA), the Word of Mouth Marketing Association (WOMMA), TedX, the Online Marketing Summit, the Marketing Executives Networking Group (MENG), and more. Fuggetta also has published articles about brand advocacy in AdAge, Forbes, Fortune, Fast Company, iMedia, AMEX Open Forum, McKinsey’s Chief Marketing and Sales Officer Forum, and elsewhere. The Online Marketing Institute recently named Fuggetta one of the 40 top digital marketers in the U.S.