Aligning Marketing & Sales with Effective Lead Scoring Techniques

Presented by

Will Schnabel, VP International, Silverpop

About this talk

Turning Marketing’s leads into Sales’ gold can be a challenge. The inability to generate and identify qualified leads negatively impacts the effectiveness of marketing campaigns, revenue growth, and company success. Will Schnabel, vice president international of Silverpop, will explore this challenge and provide information on how to align the expectations of sales and marketing, enabling marketing to deliver a continuous flow of qualified leads to the sales team for maximum ROI. This highly informative session will teach you how to accelerate the sales cycle through automated lead scoring.

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