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Modern B2B Marketing: Marketo Lead Management Showcase

Marketo is the fastest growing marketing automation vendor in the industry, with over 115 new customers across eight countries in the last nine months. In this product showcase, we’ll demo Marketo’s latest capabilities so you’ll see:

· Why more B2B companies choose Marketo than any other vendor

· How easy it is to build sophisticated lead nurturing and lead scoring processes

· What it takes to get started with marketing automation

The session and demo will be presented by Jon Miller, VP Marketing and co-founder of Marketo, and the author of the popular blog, Modern B2B Marketing.
Recorded Jan 14 2009 41 mins
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Presented by
Jon Miller, VP of Marketing and Co-Founder of Marketo
Presentation preview: Modern B2B Marketing: Marketo Lead Management Showcase

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    To learn more about why AI should be the foundation of all your user experience design, and where to start, don’t miss this VB Live event!

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    Driving valuable and authentic engagement with your prospects is increasingly difficult. There’s so much digital noise, bright-and-shiny social media objects and boring, “been-there, done-that, got-the-tee-shirt” marketing programs that even some marketers appear to have stopped caring about their messages. You need to break out of the mold and do something different to standout and be heard. And, the best thing about the approaches in this presentation, you don’t have to say anything. Leave the storytelling to your customers and partners. In this session we will detail real-world examples and actionable advice you can implement today to start driving more qualified engagements and in new and exciting ways that are fun to implement.

    Walk away from this session with examples that have worked, a view into the results you can expect and a formula for implementing these powerful storytelling programs for your company.

    We will show you how to get started the right way. Join Arthur Germain, Principal & Chief Brandteller, Communication Strategy Group and Lisa Dreher, CEO & Head Brand Strategist, GuideForce, for a lively look at 3 Ways to Tell Your Most Powerful Brand Story.
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    Money is pouring into esports. There are more players, more games, more viewers, and bigger prize pools — and companies are taking note. Investment is coming from all angles, and everyone is looking for a piece of the pie. But many of the existing monetization models of esports only seek to follow the tried and true formats from traditional sports.

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    How to tackle the right amount of customization and personalization for the right tier of accounts
    Great examples of how marketing teams have been successful with their ABM content approach
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    Rob Leavitt, Senior Vice President, ITSMA
    B2B marketers have long invested in thought leadership content to demonstrate expertise, fuel issue-based campaigns, and equip sales for higher level conversations.

    All too often, however, we still struggle to reach the C-suite. Senior executives are more important than ever for B2B marketers, but they are notoriously the toughest audience to engage. Their time is short, their BS meters are on high alert, and they ignore all but the most compelling content.

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    Hilary Lunkes, Email Marketing Specialist, CareerBuilder
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    Hilary Lunkes is an Email Marketing Specialist at CareerBuilder. Hilary develops strategic campaigns designed to introduce solutions to businesses as they navigate the human capital management space, and educate current clients on new trends and challenges facing the industry.

    About CareerBuilder®
    CareerBuilder is a global, end-to-end human capital solutions company focused on helping employers find, hire and manage great talent. Combining advertising, software and services, CareerBuilder leads the industry in recruiting solutions, employment screening and human capital management. CareerBuilder is majority-owned by funds managed by affiliates of Apollo Global Management, LLC and operates in the United States, Canada, Europe and Asia. For more information, visit www.careerbuilder.com.
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    - The benefits of podcasting
    - Required hardware and software
    - Best practices for creating a winning podcast
    - How to market your podcast effectively

    Kent Lewis is President of Anvil Media Inc., an award-winning digital marketing agency founded in 2000. Since 1999, he’s founded or co-founded four agencies and two professional associations (SEMpdx & pdxMindShare). Lewis has been an adjunct professor at Portland State University since 2000, where he currently teaches search engine marketing. Lewis was a recipient of Portland Business Journal's Top 40 Under 40 Award and named Marketer of the Year by American Marketing Association Oregon.
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    Jason Stewart, VP Strategic Content, ANNUITAS
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    • How to create a customer-focused content model optimized for Demand Generation
    • How to improve the customer experience with buyer-focused content
    • Methods for building an integrated and scalable content marketing program

    ANNUITAS VP of Strategic Content Jason Stewart will share how getting the most from content is not about how much content is produced. It is about developing the right content that aligns to the buyer(s) and their purchase process. Move away from tactical, volume-based campaigns and into a strategic, holistic Demand Generation content program that serves the needs of the buyer at every stage of their buying process.
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    Garrett Moon, CEO & Co-Founder of CoSchedule and author of the 10x Marketing Formula
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    Key Takeaways:

    1. Discover the Content Core formula for developing content that connects the dots between what your customers care about AND the value your business provides.
    2. Learn to avoid two big “parallel content” booby traps: The Traffic Trap and The Promotional Trap.
    3. Get repeatable steps to research and find your own content core, put it to work, and most importantly, measure results.
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  • Title: Modern B2B Marketing: Marketo Lead Management Showcase
  • Live at: Jan 14 2009 8:00 pm
  • Presented by: Jon Miller, VP of Marketing and Co-Founder of Marketo
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