Aligning Marketing & Sales

Presented by

Mary Gospe and Mary Sullivan, co-founders of KickStart Alliance

About this talk

Given the current economic environment, businesses must compete with smaller budgets and limited resources. Now, more than ever, sales and marketing teams need to work together to maximize growth and revenue objectives. In this 1-hour session, we’ll discuss why synchronizing marketing and sales is so critical to your success and several practical steps you can take to make it a reality in your company. You’ll learn… • how to align sales and marketing internally, to ensure that goals and metrics are consistent and everyone is speaking the same language • how to align sales and marketing externally, to ensure that relevant messages are delivered to the right audience at the right time • how marketing can best support the sales process and sales can support the product development cycle Your presenters, Mary Gospe and Mary Sullivan, co-founders of KickStart Alliance, have years of experience working with B2B tech and clean tech companies to align marketing and sales for results.

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