Why Marketing Must Nurture Leads for Maximum Sales Success
Loren McDonald, VP of Industry Relations, Silverpop
About this talk
It's a long road for a prospect to take between downloading a white paper and paying your first invoice. Prospects must gather information, evaluate options and struggle to find budget to make a decision about purchasing. And in this economy, they take their sweet time. Staying front and center in the minds of prospects during the buying cycle can be a tightrope act. How do you ensure that when they are ready to buy, they turn to you? In this session by Loren McDonald, Silverpop's vice president of industry relations, attendees will hear of case studies that show how to successfully build a solid relationship with prospects, leading them down the pathway to a sale.