BtoB Marketing That Truly Works For Sales

Presented by

David Thompson, CEO & Founder of SalesGenius

About this talk

Join David Thompson, co-founder and CEO of Genius.com and former CMO at WebEx, as he talks about the changes in attitude, processes and technology that need to take place to effectively align marketing and sales. More than ever, empowering sales with timely insight about which prospects are most interested in your products and services has to be the primary goal of your B2B Marketing efforts. In this session, David will walk us through the Processes, Techniques and Most Importantly, the Technologies needed to truly align Sales and Marketing. As Former CMO at WebEx, Founder and Co-Chair of the Sales 2.0 Summit and author of Sales 2.0 for Dummies, David has dedicated himself to solving the omnipresent issue of Sales and Marketing disparity.

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