Proven Ways to Create Engaging Online Customer Experiences

Presented by

Denise Shiffman, Founder; also blogger, author; Venture Essentials

About this talk

We all want to be popular! We want the momentum popularity brings and the opportunity for increasing revenue. Yet, the old push advertising model is broken. Today, we need to connect with our audiences through original, personal and relevant marketing. We must transform our marketing from telling and selling to building relationships, loyalty and advocacy. Social media makes it possible for us to truly know our customers and create online customer experiences that respond to their needs and frustrations, and their willingness to help build our brand.

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