10 Techniques to Increase Your Website Capture Rate
Sundeep Parsa, VP of Client Services and Co-Founder, Market2Lead, Inc.
About this talk
There are many ways to drive visitors to your website, including public relations, blogs and other social media, search engine marketing and online and offline ads. But all of these are wasted if only a small fraction of the people who visit your website identify themselves to you. Mr. Parsa will discuss techniques to increase your web site’s capture rate, including:
• Finding the right mix of free and premium content for your web site
• Identifying the best offers and placing them where they will be found
• Personalized resource centers,
• Dynamic visitor profiling,
• A/B testing with forms and offers
Mr. Parsa will also share best practices in how to maximize the effectiveness of your assets and forms to capture more online leads.