How to Drive App Effectiveness

Presented by

Itay Levy

About this talk

Mobile marketing is about more than just the channel delivery. It’s about the value of the interaction with your customers and using those data points to power future strategy and communication with each individual customer. When it comes to shopping, many retailers already understand the power of mobile and are invested in mobile apps – but are marketers fully leveraging the range of capabilities for mobile apps when it comes to interaction and individualization? Join Itay Levy, Managing Director Mobile Center of Excellence at Teradata Applications, and gain actionable, how-to guidance on how to: Fully leverage the capabilities that mobile apps offer Use push messages to build a long term relationships with your customers Increase engagement, sales and revenue without being intrusive

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