The E-commerce Evolution: Five Key Focus Areas for 2016

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2015 was a big year for e-commerce players, with Forrester Research predicting over $300 billion in online retail sales for the first time. But that number is only poised to grow exponentially in the years to come, reaching $480 billion in 2019. That staggering number presents a huge opportunity for e-commerce professionals, but it also means an increasingly competitive and rapidly growing market. The need to provide unique, compelling omnichannel customer experiences, across the vast ecosystem of connected devices consumers are now using, is greater than ever. This also means the need to unify customer data across touchpoints, both online and offline, and build a comprehensive customer view in real time is paramount. In this interactive discussion, Tealium will deep dive into five key focus areas for e-commerce professionals in 2016, including: •Strategic technology investments •Prioritization of visitors (over visits) •Marrying online and offline experiences •And more Join us to get the insights and prescriptive direction needed to evolve your e-commerce initiatives this year – and drive even more value for your business.

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