Personalisation - using data to understand your customers

Presented by

Mandy Critchley, Head of Partnerships and Insights at mySupermarket

About this talk

In this webinar Kim Ludlow, UK MD of my Supermarket will discuss: - Managing personalisation to make broad sites more relevant to customers - Focussing on the customer profile instead of the customer journey - Joining data across all marketing channels to create a seamless - and relevant - experience - Serving the right messages at the right time to influence to purchase

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