Live Panel Session: Marketing Intelligence and Analytics
Panelists: Stuart Ray, Modern; René Power, Vision B2B Marketing; Steve Masters, Vertical Leap
About this talk
Marketing analytics is no longer just about tying in marketing initiatives with revenues. Top marketers are now able to predict the outcomes of their marketing efforts and optimise them accordingly.
This video will look at the technologies, the metrics and processes you need to put in place to achieve this level of sophistication.
Join Julian Buhagiar from BrightTALK as he moderates the discussion in a live panel session.