Eamonn Carey, Owner and Co-founder, Random Thoughts Media
About this talk
Carling beer, Kraft foods and Vans footwear are just some of the brands utilising iPhone applications to promote their products and brands. Smart phones, such as the iPhone, Blackberry, Palm Pre and Android enabled handsets, are set to be the next big wave in digital advertising and marketing. Applications allow for opt in, incentivized marketing and brand engagement as well as major advertising opportunities. In this seminar, Eamonn Carey will look at successful current examples of brands and companies using iPhone applications to market their products, and will also examine how your business can get involved in this world.
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