Growth Through Marketing: Growing your Business Community
William Buist, Managing Director, The Societal Web
About this talk
"Community" has become one of the 'must do' things which business has to consider when working today, but what does having a community mean and what will it really bring you.
This talk will consider:-
1) The key essentials that every community has, and how you can help people who are considering joining.
2) Why people seek to belong.
3) How communities evolve, and what that means for you.
4) Five key things that you should do before you start.
5) A case study - What one global corporation does very right and what we can all learn from that.