B2B Email Marketing and Lead Nurturing

Presented by

Maria Pergolino, Director of Marketing, Marketo

About this talk

In this webinar, you'll get practical tips for how you can improve email marketing at your B2B organization through lead nurturing: •Establishing permission to email and nurture leads •How to customize drip "stay in touch campaigns" based on buyer role and stage of the buying cycle •What types of campaigns accelerate the buying cycle •When and how to recycle leads from sales back to marketing •Measuring and proving the ROI of B2B email marketing and lead nurturing

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (1773)
Subscribers (114940)
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.