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B2B Email Marketing and Lead Nurturing

In this webinar, you'll get practical tips for how you can improve email marketing at your B2B organization through lead nurturing:

•Establishing permission to email and nurture leads
•How to customize drip "stay in touch campaigns" based on buyer role and stage of the buying cycle
•What types of campaigns accelerate the buying cycle
•When and how to recycle leads from sales back to marketing
•Measuring and proving the ROI of B2B email marketing and lead nurturing
Recorded Apr 14 2010 32 mins
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Presented by
Maria Pergolino, Director of Marketing, Marketo
Presentation preview: B2B Email Marketing and Lead Nurturing
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  • Live at: Apr 14 2010 6:00 pm
  • Presented by: Maria Pergolino, Director of Marketing, Marketo
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