The Evolution of Local Discovery

Presented by

Greg Sterling, Opus Research, Greg Isaacs, AT&T Interactive, Todd Rose, AT&T Interactive

About this talk

As consumers turn to a diverse set of media channels to better meet their immediate local needs, businesses need to evolve their marketing strategies to include integrated programs across multiple platforms including local search, mobile search, location-based applications and social media. In this webcast, join Greg Sterling (Program Director, Internet2Go), Greg Isaacs (VP, Product Management, AT&T Interactive) and Todd Rose (VP, Business Development, AT&T Interactive) to discuss how advertisers are leveraging innovations in local search to engage with consumers, how publishers are monetizing with relevant local listings and how content providers are integrating and distributing content to reach more local consumers.

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