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The Evolution of Local Discovery

As consumers turn to a diverse set of media channels to better meet their immediate local needs, businesses need to evolve their marketing strategies to include integrated programs across multiple platforms including local search, mobile search, location-based applications and social media.

In this webcast, join Greg Sterling (Program Director, Internet2Go), Greg Isaacs (VP, Product Management, AT&T Interactive) and Todd Rose (VP, Business Development, AT&T Interactive) to discuss how advertisers are leveraging innovations in local search to engage with consumers, how publishers are monetizing with relevant local listings and how content providers are integrating and distributing content to reach more local consumers.
Recorded May 11 2010 48 mins
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Presented by
Greg Sterling, Opus Research, Greg Isaacs, AT&T Interactive, Todd Rose, AT&T Interactive
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  • Title: The Evolution of Local Discovery
  • Live at: May 11 2010 5:00 pm
  • Presented by: Greg Sterling, Opus Research, Greg Isaacs, AT&T Interactive, Todd Rose, AT&T Interactive
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