17 Keys to Effective Email Marketing - Part 1

Presented by

Philip Looney, 'Phil the Cable Guy' & Sundeep Kapur, 'EmailYogi'

About this talk

A recap checklist for experts, & a solid foundation for those starting out. Getting a consumer to give you their personal email Id is challenge enough, getting that consumer to pay attention to the email you send is even more important. How best can you ask for email, how can you get the consumer to pay attention, and how can best can you keep the dialogue going? There are many ways to leverage email to build brand recognition, maintain customer relationships, and drive new sales. Join us as we discuss strategies on customer acquisition, collecting consumer preferences, determining message frequency, strengthening your creative materials, your copy and call to action. We will also help you get the most from your reports, leverage available social media and discuss ways to get your entire organization to help further your initiatives. Presenters: Philip Looney, 'Phil the Cable Guy' - Philip used to manage online marketing for Time Warner Cable before he started helping other companies with their interactive marketing programs. Sundeep Kapur, 'EmailYogi' - Sundeep authors a daily blog on interactive marketing best practices.

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Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.