Why Monitoring Your Online Brand is Essential for Business

Presented by

Dean Westervelt, Sr. Consultant - Analytics and Interactive, Metrics Marketing Group

About this talk

Do you know what is being said about your brand online? With the emergence of social media channels, the answer to this question better be “Yes.” Consumers are everywhere online. If you’re not paying attention to what they’re saying and sharing about your brand, it could be a lost opportunity or a detriment to your reputation. Metrics Marketing Group and BrightTALK will provide real world examples of how social media monitoring can successfully impact your business. This webinar will cover where to begin, understanding your social media readiness, how to effectively listen to your audience, what you can learn from social media monitoring, and how you can measure your results. In the end, we will share the impact of social media monitoring with a case study based on Online Events: BrightTALK Green Week.

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