Do's And Don'ts Of Building A B2B Community On Twitter
If you are asking, how do we go from broadcasting to engaging? How do we find the right people to follow to build our community? What topics should we be tweeting about? How frequently?
Then come join Jeremy Victor, founder of Make Good Media, for the Do's And Don'ts Of Building A B2B Community On Twitter. You’ll learn simple, yet effective, Tweeting rules and guidelines that will help you make connections, start relationships, and build a loyal following on Twitter.
RecordedJun 9 201045 mins
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How do you achieve hyper growth in the mobile space and compete with large incumbents as a new start up with limited resources?
Join this session where Edward Cooper, Head of Mobile at cutting edge mobile-first FinTech company Revolut, will take questions from the audience and discuss the following:
- What techniques can you use, given limited budget and resources, to compete with large established players.
- Is traditional marketing effective? If not, what has changed?
- What other steps can you take to get your app / idea to spread.
- Paid mobile analytics companies, useful, or fools gold?
- PR companies, yes or no?
The Mad Hatter: Have I gone mad?
[Alice checks Hatter's temperature]
Alice Kingsley: I'm afraid so. You're entirely bonkers. But I'll tell you a secret. All the best people are.
Too often email metrics are compiled into a report each month, collect dust and they are not used to improve marketing.
The power of email marketing is in using the rich metrics to aid decisions, rather than taking them as a look in the rear view mirror. This webinar shows you what to look for in your metrics and what actions to take, covering:
· Making better decisions with campaign metrics
· Avoiding the trap of chasing higher campaign rates
· Using business metrics not just campaign metrics
· Email insight using Google Analytics
How do you measure the impact of your marketing strategy? Are you a victim of misleading data spikes up and down? Do you even know which metrics matter when?
This webinar will cover the best method to calculate the true impact of your actions. We'll also discuss which metrics are the right ones to measure depending on business goals and lastly, we'll talk about clarity in reporting and monitoring and how to quickly catch issues that indicate a change of course is needed.
Join us to walk through common questions marketers have about how to leverage predictive. You'll learn: Where predictive fits in the marketing stack, how predictive vendors improve your marketing efforts, what tactics you can use to leverage predictive, what the first 30-60-90 days with a predictive solution looks like, and how predictive will drive marketing evolution in the future.
As marketing people, we gather a wealth of data on anything from traffic, enquiries and purchases to population, weather and market trends. This poses two key challenges.
1. No matter how much data you gather, it is dumb data. Just knowing numbers in isolation does not provide an answer to the question, “Why?”
2. No marketing human can analyse so much data to such a degree that all possible opportunities and threats can be identified.
In this webinar, aimed at marketing managers who are looking to widen their knowledge of marketing intelligence, I will cover the following areas.
- Finding truth in analytics data. Things to consider that can skew your assumption. For example, one graph may suggest an incorrect insight because there’s something else you aren’t looking at.
- Examples of how to use linear regression on existing data to forecast future behaviour.
- Ideas for using algorithms to look for correlations between multiple pieces of data from multiple sources.
- Examples of how some companies are using artificial intelligence and machine learning to create deep learning capability – marketing intelligence at scale.
Advancements in marketing intelligence and analytics have enabled marketers to streamline demand, performance and ROI to better align with business metrics and support growth. Marketers are using analytics to analyze the effectiveness of automation, build out predictive models, personalization and performance metrics, leading to less waste and increased revenue.
In this session we look at the key trends, techniques, tools and tricks in this space to help get you off to a fast start and build on success, including:
- What does marketing prediction mean and how can we cut through the jargon?
- How can we combine predictive models and personalization to deliver more profitable revenue (or other business objectives) with less resources?
- What are the options when it comes to marketing predictive models and personalization? How can we compare and contrast the pros and cons?
This talk Included case studies and examples based on personal experience. Suitable for all levels as it has all the basic building blocks for success and advanced techniques too built from personal experience.
Jennifer Riggins (eBranding ninja), Rob Barr (ReCharge Payments), Alex O'Byrne (We Make Websites),Ross Pert (GoCardless)
Join this session where the panelists will talk about:
- Development of the subscription economy / adoption by the wider eCommerce system
- Flexibility of the subscription economy for both merchants and consumers
- Growth of platforms such as Shopify which utilise an ecosystem of third party apps for payments
- Shift from cashless commerce to instant / recurring payments through card vaulting
-Securing online payments
-Finding the right payment service for your e-commerce business
We are more likely to work harder than our male counterparts and yet we're less likely to believe in our capability for success. This presentation looks to help everyone in tech overcome her or his Imposter Syndrome, empowering you with tricks that can help position you for the right jobs, roles and collaborators in just 15 minutes a day. This will include presenting yourself online in the most favourable (and Googleable) light including branding, image, and social media networks like Twitter and LinkedIn.
After this webinar, you can continue the conversation and branding exploration via #InternationalWomensDay and @BrightTalk
‘So tell me – what is our strategy to KEEP the customers we WIN?’ Now that is a question. Intuitively, it sounds so obvious, but when you lift up the ‘bonnet’ or ‘hood’ of the workings of most companies, understanding how to KEEP customers is not always very clear.
As both a customer and an employee, I have been exposed to businesses who have quite clearly never thought about it. I have always found it a sense of frustration when a business offers better deals and incentives to WINNING new customers than they do to KEEPING their loyal, long standing customers. Call it what you will, but it smacks of ‘taking customers for granted to me’ – or a clear sign of having no defined strategy to KEEP customers.
In this webinar you will learn about the following:
1. What Customer Experience (CX) actually is and the difference is between Customer Service, CX and Customer Centricity
2. Why businesses have lost sight of their true purpose and are failing their customers and employees
3. Why business strategy is a balance of what the business wants AND what the customer wants
4. How to create a clear customer focused strategy
5. The importance of measuring the success of your strategy through the Customer Journey
n this session executives and practioners alike will take a dive deep into the critical element of Account Based Everything, the buyer engagement playbook. We'll define the key ingredients in a "play," reveal best practices in threading those plays across the org chart and create the type of alignment critical for creating winning engagement within today's committee driven buying decisions.
Many people talk about demand generation in the context of inbound marketing. You may think about it as an active effort – where you use technology and smart ideas to attract people’s attention.
This session states that demand generation starts with an understanding of your target audience and your marketplace. We have access to so much data that can help us identify who is the ideal customer, where they congregate and what language they use.
We can use these insights to audit out own offering to identify gaps in our offering. Does our content answer their questions? Do the products we sell appeal to them more than the products of our competitors? Are we trying to reach them in the wrong places or in the wrong way?
We will look at ways to track and analyse trends and some methods for carrying out your own gap analysis.
Chris Raulf, International SEO Expert & Founder of Boulder SEO Marketing
No doubt about it, search engine optimization (SEO) is one of the least expensive, yet most effective ways to boost online lead generation and sales. Unfortunately, it is still a mystery to many businesses. With more than 3 billion people around the globe now having access to the Internet, SEO presents an amazing opportunity to outrank competitors in Google search results and to increase a company’s bottom line. The search giant now processes over 3.5 billion searches per day and someone will get the click and potentially make the sale.
In this presentation, international SEO expert Chris Raulf of Boulder SEO Marketing shares what is working today and what will be working in the future, including:
•Developing an SEO strategy
•SEO success: Two customers case studies
•A look under the hood; Google’s algorithm is getting smarter and smarter
•It’s a mobile world: AMP and the importance of mobile-friendly websites
•Outrank your competition with these easy-to-implement SEO strategies
Participants will walk away with a clear understanding of what is working today and where SEO is headed in the future. You’ll also learn how to take advantage of tactics and strategies that can be implemented immediately after the session in order to boost Google organic search traffic.
Ricky Abbott, Marketing and Strategy Director at Pulse
Many B2B marketers tasked with driving demand spend their time pouring water over leaky buckets. Rather than fix the leaks, they pour more water in to hit their targets. However, without knowing what content your audience is consuming, why they need it and where they’re consuming it, you are never going to drive the right demand.
But fear not; data is your friend. By layering social, search, intent and predictive data on top of traditional metrics, you can make your demand generation strategy water tight. Ricky Abbott, Marketing and Strategy Director at Pulse, explains how you can put data at the heart of your demand generation strategy in this 30 minute webinar.
Mary Anne Hensley, CMO Council; Brandon Purcell, Forrester Research; Buck Webb, RedPoint Global
Most organizations are unable to deliver their brand promise in a consistent manner. Many marketers strive—but struggle—to present high contextual relevance across all channels and touchpoints that span everything from marketing to sales and service. Fragmented engagement systems create data silos that make it difficult to leverage all data sources in real-time to deliver the hyper-personalized experiences that customers expect today.
Solving this problem requires a customer data platform that provides key foundational elements, including:
1. A unified view of customers that is continually updated over time
2. The ability to leverage this unified view in combination with in-line analytics to intelligently orchestrate interactions in real time across all channels and touchpoints.
Join the CMO Council, in partnership with RedPoint, for a one-hour, interactive webcast featuring an expert panel of experience and data experts, including special guest Brandon Purcell, Senior Analyst–Customer Insights Professionals from Forrester Research. Through the course of this webcast, senior marketers will hear how unifying and activating data through a customer data platform enables organizations to better engage with consumers/customers while optimizing marketing campaign performance, building brand affinity and increasing customer lifetime valuation.
Marketers deal with data every day in every channel. Need to segment leads by job title for an email campaign? We’ve got data for that. Want to prove which programs generate higher quality leads than others? Go ask the data.
In this webinar, we’ll show you exactly how a data company uses analytics in its marketing efforts. Susan Graeme, Marketing Director at Tableau, will show you examples of real marketing dashboards that we at Tableau use internally to drive world class marketing programs.
Jonathan Allen, former Director Of Search Engine Watch and founder of Longneck & Thunderfoot, shares case studies and personal insight into what elements he thinks will make for a winning marketing strategy in 2017.
Exploring both paid and organic digital marketing strategies he'll share how to take a blended approach to maximize the benefits of each and have data from paid and organic channels influence each other.