It’s a Matter of Trust: Driving Traffic & Increasing Profits

Presented by

Bob Angus, Product Marketing Manager, VeriSign

About this talk

The current economy is not the only issue impacting consumer confidence. Identity theft, malware, and other online threats have made consumers reluctant to do business with Web sites they do not know. Ecommerce sites and online businesses have just seconds to establish trust… or your hard earned visitors and customers will buy somewhere else. The good news is that if you do establish trust, you gain a powerful competitive advantage. By some estimates, trust is 10 times more important to consumers than cost. Better yet, not only can you protect your customers' vital information, but you can provide visual clues that increase traffic, boost conversion rates, and build loyal customers. We will explore the key strategies and tactics that are proven to work, including: • What innovations are helping consumers feel safe online • How trust indicators can increase traffic from search engines • When and where to use trust marks effectively to boost confidence

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