SMBs find it hard to get noticed in the media – online as well as offline. This presentation reveals the secrets to getting PR exposure and will prove that you don’t have to be a big company with deep pockets to be successful at PR. You just need to know what makes news in the first place.
Chris Hewitt, is the CEO and founder of Berkeley Communications Group. Chris was on the receiving end of a lot of PR material as a journalist early in his career. It struck him then, as it still does today, that most PR content in circulation is the exact opposite of what editors really want. Very soon, he joined the PR industry himself applying his skills to helping technology businesses raise their profile in trade magazines through to national newspapers and broadcast. He worked on many leading brands such as Epson, Compaq, Texas Instruments and Digital Equipment Corporation during this time as well as many smaller businesses. In his late 20s, he took the plunge and set up Berkeley Public Relations which has grown to become a leading digital and technology PR company. More recently, recognising a gap in the market for smaller businesses, he set up Ascent PR for the entrepreneurial community spanning all manner of industry sectors targeting B2B as well as B2C. Today he is CEO and owner of Berkeley Communications Group which is the umbrella business for both organisations.