Save the Buyosphere! Selling Green in the Age of More, More, MORE

Presented by

Joel Makower, Chairman and Executive Editor, Greener World Media

About this talk

Green marketing is back, as companies ranging from GE to P&G are trying to cash in on the renewed interest in products that help consumers be greener and cleaner. How do you sell “green” in a world with a seemingly insatiable appetite for more, More, MORE? In a world in which Wal-Mart, GM, and BP are waving the green flag, how can marketers be heard—and believed? How does the recession change things? I offer real-world tales from the trenches -- the good, bad, and ugly

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