From boring to BOOM! How to write B2B content that packs a punch

Presented by

Chelsea Reay, Head of Content at Fieldworks

About this talk

Who says professional has to equal dull? Loosen your ties or kick off your heels – B2B content is about to get exciting! In exchange for just 45 minutes of your time, Chelsea Reay, Head of Content at Fieldworks, will completely reinvigorate your attitude to writing for a business audience. Join her to learn why B2B writing requires even greater creativity than consumer content, and why getting the tone right is the secret to a successful campaign. Plus, she’ll be busting some industry myths along the way, to leave you a more inspired B2B content marketer.

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