Content: The future lever for successful integrated marketing
Michael Gale, Vice President, Decision Engines, Forrester Research
About this talk
Looking through the Forrester marketing and sales planning tools and best practices from analysts we see some significant customer led best practices around the creation, distribution and frameworks for one of the secret levers behind really successful B-to-B marketing plans. If you are a product marketing professional, marketing communications owner or one of the new pools of talent creating and sponsoring content for your brand this session will cover what customers are telling us want, where they want it and critically when it is most effective.