Leveraging the Power of Your Network: How to grow your business

Presented by

Andy Lopata, Business Networking Evangelist

About this talk

Labelled ‘Mr Network’ by The Sun, Andy Lopata was called ‘one of Europe’s leading business networking strategists’ by the Financial Times. The co-author of two books on networking, Andy is a featured columnist the US magazine ‘The National Networker’, as well as being regularly quoted in the national press. Previously, Andy was Managing Director of UK network Business Referral Exchange. Andy has since worked with companies from one-man bands to organisations such as NatWest Bank, Merrill Lynch and Mastercard to help them realise the full potential from their networking. He is a former vice-president of the Professional Speakers Association. Have you ever wondered why some people seem to have a steady stream of ideal clients whilst others are always searching for the next? Have you ever wanted to get the opportunity to meet with your ideal prospect but never yet quite managed it? Most people recognise the importance of referrals as part of an effective customer acquisition programme. This workshop focuses on where to find referrals, particularly the ones right under your nose, and how to build an effective strategy to keep a flow of referrals into your business. Who this is For: This is for anyone who wants to work smarter and not harder. It is also designed to help those who feel they haven’t yet gained enough contacts or require a refresher in the ways to tap into their existing contact network. What You Will Learn: Who is your ideal referral? Identifying key introducers? Who is in your network and who do they know? Winning referrals without losing your friends The Six Degrees of Separation –and how it works for you The FIT model Building a referral book Using LinkedIn as a referral tool

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