The Rise & Fall of Woolworths - An Independent View
Marc Lawn DBA, Founder, The Business GP
About this talk
In late 2009 Woolworths ceased trading in the UK. The business was 100 years old. The moral of the story is that no matter how big, or old, your business is, the wrong positioning, customer experience or marketing will result in the business 'dying'. As today's customers become more savvy, I take a look at the rise & fall of Woolworths suggesting the lessons that should be learnt by all businesses as a result.
Marc is an experienced leader with a track record of delivering world class customer and consumer solutions on an international scale, having won three global accolades, he works with an ethical and sustainable stance. He pioneered the ‘making life easier’ management philosophy, one based on clarity, and has coined a ‘renaissance management’ theory, where senior leaders understand clearly the total context in which they operate. As a consultant to some key blue chip businesses Marc is adding value across the globe, he is a fellow of the RSA, a recent Doctor of Business Administration graduate of London Business School and a member of the IOD. His employment and assignment history covers middle and senior leadership roles in global organisations across multiple industries. Regular expert contributor to The Telegraph Business Club.