Business Growth: Growing Pains or Customer Gains?

Presented by

David Hood, CEO, MyMarketingLife & Marketing Sans Frontières Ltd

About this talk

Business growth can be a time when companies lose focus on their customers. How can they ensure that they grow sucessfully focusing on the right customer needs without loosing sight of what had been critical to their success? What you will learn: 1.Turn a challenge of growth into an opportunity to keep and grow customers 2.Forget what they tell you about ‘key accounts’ 3.See what is keeping you away from being ‘customer-centric’ 4.See what marketing issues you should change, what to change to, and HOW to change David Hood is a leading Marketer, Strategist and Author, who specialises in advanced competitive advantage. He is currently heading up the professional Marketer community MyMarketingLifeTM, and is a previous Chair of the Chartered Institute of Marketing’s Technology group; he is a vocal champion of the Marketer and the improvement of the practice and profession, and has recently published the definitive book for marketing professionals, ‘The Marketing Manifesto’ (http://www.themarketingmanifesto.com)

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