Discovering How Your Email Can Be More Sociable

Presented by

Margaret Farmakis, Senior Director Response Marketing, Return Path

About this talk

There is no doubt that email drives the social platform. But what is also true is that the face of email is expanding in form and function. In fact, many social networks, like MySpace are integrating their own messaging systems into traditional email. From Facebook to video, find out how to properly utilize new media to create active and loyal customers. In this webinar, you will learn how to: • Leverage social media in your email streams to promote customer engagement • Devise a strategy that integrates social networks like Facebook and Twitter with your existing email program without duplicating effort • Review and discuss examples of top brands using social media in email

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Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.