Four Steps to Using LinkedIn as a Referral Tool

Presented by

Andy Lopata, Business Networking Evangelist

About this talk

Based on the Six Degrees of Separation Theory, LinkedIn helps users to see how they can connect with other members through mutual networks. Put simply, if you want to be introduced to someone else who is a member of LinkedIn, the site shows you the people you know who are connected to that person. That is a very powerful tool if used properly and can allow you to ask for, and receive, important introductions. In this session you will learn four simple steps to allow you to use LinkedIn to generate referrals. Andy will look at: - The importance of your profile - Who you should connect to - The perfect testimonial - How to find, and ask for, the connections you need. Labelled ‘Mr Network’ by The Sun, Andy Lopata was called ‘one of Europe’s leading business networking strategists’ by the Financial Times. The co-author of two books on networking, Andy is a featured columnist the US magazine ‘The National Networker’, as well as being regularly quoted in the national press. Previously, Andy was Managing Director of UK network Business Referral Exchange. Andy has since worked with companies from one-man bands to organisations such as NatWest Bank, Merrill Lynch and Mastercard to help them realise the full potential from their networking. He is a former vice-president of the Professional Speakers Association.

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