Do Emerging Social Technologies Impact B2B Marketing?

Presented by

Ekaterina Walter, Intel; Angela LoSasso, HP; Petra Neiger, Cisco; Holger Schulze, SafeNet; Val-Pierre Genton, BrightTALK

About this talk

Social media is in its infancy as a digital marketing discipline and organizations are still trying to figure out whether they should care, and - if so, how they can leverage it and who owns it. As if that weren’t enough to get your hands around, there is an explosion of ‘social media vendors’ who are positioning themselves as indispensable partners for your social media campaign. What are these technologies? What do or don’t they help you to do? Should you care? Do they matter? This (vendor-neutral) panel will discuss the key phases of social media campaigns they manage on a day-to-day basis and if social media technologies have helped them along the way or not and why. Panelists include: Ekaterina Walter,Social Media Strategist, Intel; Angela LoSasso, Global Social Media Strategy and Programs, HP; Petra Neiger, Senior Manager, Global Social Media, Cisco; Holger Schulze, Director of Marketing, SafeNet; moderated by Val-Pierre Genton, BrightTALK

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