Marketing to an Audience with an Audience

Presented by

Brian Solis, Principal of FutureWorks & Author of Engage

About this talk

Individuals aren't just connecting online, they're building connections that slowly evolve into "nicheworks" focused networks connected by interests and themes. Over time they realize that their social graphs become valuable networks and as such, their attention becomes exponentially valuable. Brian Solis will explore the evolution of social networking into contextual networking and how brands can earn mind share and in turn, market share.

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (1773)
Subscribers (114968)
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.