Microsoft Social Media ROI Case Study

Presented by

Michael Kada; Social Media Marketing Manager at Microsoft & Phil Morel; Director Academy at Microsoft

About this talk

A Social Media Showcase on the ROI of building an enterprise wide social media enabled video pod-casting portal and how Microsoft has transformed the way knowledge-sharing is conducted among its employees. This presentation shows how the Microsoft® Academy team used Microsoft SharePoint® to build a company-wide video pod-casting portal that enhanced knowledge-sharing and helped to increase personal and organizational productivity, reduce duplication of effort, and reduce total cost of ownership (TCO).

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