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Digital Transformation with Inbound: An Enterprise Guide

Inbound marketing has surged in popularity in recent years, effectively generating 3 times as many leads as traditional outbound.Yet, many large enterprise organizations struggle to dedicate the resources needed to get started.

A properly-implemented inbound marketing strategy improves the impact of your overall marketing efforts by increasing audience engagement, driving traffic to all of your content, fostering stronger relationships, and ultimately, building your pipeline.

In this webinar, Shellie Hutchens, Director of Marketing at Mediacurrent will give you actionable advice to get a handle on this untapped resource.

Topics include:

• Overcoming challenges to inbound marketing implementation
• Considerations before implementation
• Proving measurable ROI
• Innovative ways to make sure your system works for your goals
Recorded Oct 20 2016 33 mins
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Presented by
Shellie Hutchens, Director of Marketing, Mediacurrent
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Media and Marketing

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  • Keynote: 2020 CMO Priorities and Predictions Oct 9 2019 4:00 pm UTC 45 mins
    David Pitta, BrightTALK | Fred Studer, Financial Force
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  • Debunking the Demand Gen Silver Bullet Oct 9 2019 3:00 pm UTC 45 mins
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  • Take Best-Practices to Next-Practices: Forward-Thinking B2B Marketing Strategies Oct 8 2019 3:00 pm UTC 60 mins
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  • How Content Elevates (or Aggravates) the Customer Experience Sep 18 2019 8:00 pm UTC 45 mins
    Jeff Raymond, Executive Director, Client Engagement – Launch Marketing
    At its best, an organization’s content anticipates the needs and interests of those they wish to start or advance a conversation with. It’s simply there when audiences need it and served up in an easily accessible and engageable manner that adds up to a positive experience.

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  • Ditch ROI! Return-on-Emotion (ROE) is the real key to storytelling success Sep 18 2019 7:00 pm UTC 45 mins
    Clarice Lin | The ROI Doctor | Founder of BaselineLabs | Head of Content-Analytics
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  • How to use Storytelling in Business Sep 18 2019 6:00 pm UTC 45 mins
    Matthew Woodget CEO & Principal Consultant, Go Narrative
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  • Storytelling for the Sales Team Sep 18 2019 4:00 pm UTC 60 mins
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  • Positioning expertise and delivering experiences in business marketing Sep 18 2019 12:00 pm UTC 45 mins
    René Power, Founder, Vision B2B Marketing and Training Ltd
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    SPEAKER:
    René Power, Founder, Vision B2B Marketing and Training Ltd
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    Connect on Linkedin at https://www.linkedin.com/in/renefp
    Follow on Twitter at https://twitter.com/renepower
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  • Scaling Authentic Stories – how to create more (and better) stories Sep 18 2019 10:00 am UTC 45 mins
    Yotam Gutman, CEO, Contexy
    Effective storytelling requires authenticity, but also tenacity. The ability to generate quality, engaging content is crucial for creating and maintaining marketing momentum. However, marketers that are required to do so over and over again usually end up “dry”, and either reduce the frequency of publications or their quality.

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    Youtube: https://www.youtube.com/michaelhumblet
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  • FROM STORIES to ROI: 10 steps for transforming your customer insights Sep 18 2019 7:00 am UTC 45 mins
    Philippe Ruttens, B2B Marketing & Sales Transformation Consultant & Coach
    Do you think your CEO really cares about how creative your latest storytelling campaign was?

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    Philippe will explain 10 practical steps as core principles for optimising your storytelling impact with a required ROI and REVENUE focus, accompanied by examples of dashboard/benchmarks, including:

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    BiOGRAPHY
    Bringing over 25 years of experience as a B2B marketer, Philippe coaches CMOs and helps sales & marketing teams transform faster into ROI-driven revenue marketing centres of excellence. Leveraging his multi-sector consultant/interim manager expertise developed at firms like Accenture, EY, MasterCard and Iron Mountain, he combines his strategic demand generation vision with a pragmatic people- and ROI-focused operational approach to help teams achieve their commercial objectives faster. www.ruttens.com
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  • Rapid Growth the Lazy Way Sep 17 2019 6:30 pm UTC 60 mins
    Matthew Pollard, Rapid Growth Coach and Bestselling Author, Rapid Growth Coach®
    Do your members or channel partners feel they are on an endless hamster wheel, just trying to keep their business going? They provide an amazing product or service, but despite all their efforts and good intentions, their day-to-day is a constant struggle to find interested people, set themselves apart, and make the sale – all while competing against established industry players and dealing with customers who seem to care about only one thing… PRICE.

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    Save your seat
  • Avoiding the Impact of Dirty Data Recorded: Aug 14 2019 49 mins
    John Muehling, Vice President of Client Strategy, Digital PI
    You've got the Data... Now what? Sourcing, normalization, routing. The data you bring in impacts all of your marketing initiatives and sales outreach. In this session, gets tips on how to bring in data cleanly to keep your march in tip-top shape and connect the data with the correct revenue team member for efficient follow up.
    Watch now
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    Natalie Robb, Principal Market Analyst, WaveLength Analytics
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I

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    Watch now
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    About Christa Tuttle

    Christa founded Launch Marketing, a boutique marketing firm that acts as a virtual marketing team to B2B tech companies, in 2001. Under her leadership, the company has grown exponentially, to a portfolio of more than 150 clients to date.

    Prior to founding Launch Marketing, Christa worked for Austin venture capital firm TL Ventures, where she managed marketing in-house and lent her expertise to its portfolio companies, helping them develop marketing plans and bring their first products to market. Before that, she led a marketing team at enterprise software company Trilogy, where her team successfully drove more than 50% of the lead generation.
    Watch now
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  • Live at: Oct 20 2016 4:00 pm
  • Presented by: Shellie Hutchens, Director of Marketing, Mediacurrent
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