Digital Transformation with Inbound: An Enterprise Guide

When you use content as a marketer, for it to be relevant it needs to elicit an emotional response. Anger, happiness, excitement etc. The only ads/blogs/webinars/pitches that are spammy are the ones that are not relevant. So how do we make content relevant to the user consuming it? Well, it turns out that it’s not the content that’s the problem, it’s who we are showing the content to. We simply don’t know our audience as well as we think we do. You can’t create great content until you first understand your who your audience is. Here’s what you’ll learn in this session.

- A simple (and a complex way) to look at your data to help you understand if your content is hitting the mark.
- How to avoid the content machine learning feedback loop bias. (How to get rid of your institutional/agency/copy bias out of the way).
- A better marketing framework that allows you to actually understand your audience better, instead of going off outdated assumptions.

The customer experience (CX) has become one of the most significant factors to turn customers into brand advocates. A significant component of creating a cohesive, enjoyable, informative customer experience is your content strategy: delivering the right content to the right customer contacts at the right time.

In this webinar, Launch Founder and CEO Christa Tuttle will discuss CX mapping and how to develop a content strategy that delivers relevant content at precise moments to maximize chances at creating true customer advocates. The presentation will include discussions about identifying and analyzing CX, hub-and-sub content creation, leveraging social media, content diversification and personalization, and more.

Standing out from the digital noise with engaging, valuable, and fun virtual event content can be challenging.

Join us to hear how the best in the b2b world are designing virtual events to drive business growth.

We will discuss:
- Re-imagining your event for a distributed audience
- Aligning content and demand generation strategy
- Converting engagement into sales opportunities
- Creating compelling offers for partners and sponsors

Moderated by:
Morgan Cantrell, Vice President & Regional Managing Director, North America, BrightTALK

Panelists include:
Paul Spiers, Founder & Host of the New P&L
Elyse Phillips, VP of Marketing, Zepl
Claire Umeda, VP of Marketing, Okera

When it comes to creating visuals, marketers in every business face a common problem. How do you take a great idea and turn it into a relatable piece of content?

In this webinar, we’ll explore creative and efficient ways to take inspiring ideas and execute them with efficacy. Drawing from our corporate design expertise, and those of our clients, we’ll provide tips to ensure you can get from concept to content that drives meaningful conversations - at scale!

Join Laura McLeod, Marketing and Brand Strategist at 99designs Studio, to understand how taking a broader approach to ideation has been the key to successful content execution for many successful brands and should be the key to yours.

In this webinar you’ll learn how to:

- Boost your content ideation by brainstorming with the world
- Breakdown complex ideas with design
- Structure a relatable creative brief that delivers relatable visual content


About the presenter:
Laura McLeod is passionate about creativity. As Marketing & Brand Strategist at 99designs Studio, Laura combines her global creative agency experience with her extensive knowledge of delivering creative campaigns at 99designs. Laura’s focus is to support 99designs’ partners and corporate clients, such as Squarespace, Nivea and Univision, to activate creative visual content and experiences that deliver value for their audiences.