What You Need To Know to Successfully Market Yourself on LinkedIn

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Presented by

Natascha Thomson, Founder, MarketingXLerator

About this talk

Everybody is talking about LinkedIn as the best tool for B2B marketing. Is it? You have a profile and company page, but for some reason you see no results. Why? This presentation will provide a comprehensive overview of all of LinkedIn’s marketing tools and products. Learn how to: • Have a LinkedIn profile that helps you find that new job, grow your career, and attract new business. • Make your LinkedIn Company page a real asset and use it to drive traffic to your website via advertising and then convert via retargeting. • Write InMails that get responses. • Position yourself as a thought leader so you don’t have to sell but can be a trusted advisor. In addition, you’ll gain insights into LinkedIn’s demographics around the world and the future vision for LinkedIn as part of Microsoft.

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