Enabling Social Engagement vs Emulating Social Success
Wayne Gibbins, Partnership and Communication Director, Viadeo
About this talk
Businesses everywhere are feeling the pressure to suddenly become social online, many who are still getting to grips with online trading, e-marketing and even email! It can take time to do social well and trying to emulate other people’s success can often lead in the opposite direction. Enabling social engagement however can give you a head start to achieving the same goals, but with your customers doing the marketing for you.