Choosing and Building the Right Social Media Program
Tezza Yujuico; Athena East, Co-Founder
About this talk
What kind of social media program does your company need? Learn about 3 different program types and understand the nuts and bolts that go into the execution. Join Tezza Yujuico of Athena East as she discusses best practices of these program types.
•Listen: Using social media to measure campaign effectiveness.
•Engage: Generating Awareness via Twitter
•Cultivate: Building an audience on Facebook and Twitter.