Choosing and Building the Right Social Media Program

Presented by

Tezza Yujuico; Athena East, Co-Founder

About this talk

What kind of social media program does your company need? Learn about 3 different program types and understand the nuts and bolts that go into the execution. Join Tezza Yujuico of Athena East as she discusses best practices of these program types. •Listen: Using social media to measure campaign effectiveness. •Engage: Generating Awareness via Twitter •Cultivate: Building an audience on Facebook and Twitter.

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