Blogging for Business Results

Presented by

Mike Volpe, VP Inbound Marketing at HubSpot

About this talk

Creative yet inexpensive Internet marketing techniques such as blogging can build a company’s online presence, spawn brand loyalty and generate leads/results. Through comprehensive SEO techniques and other inbound marketing methodologies, companies can increase website traffic and be top-of-mind for those discussing similar topics. Because a corporate blog is a place for customers, prospects and like-minded individuals to share ideas, it reinforces a company’s image and brand as a thought-leader. This session will discuss how businesses can use a blog to pull in the right prospects, create loyal customers and reach their Internet marketing goals without breaking the bank.

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