Web Listening: Finding & Connecting With Your Customers Online
Andrew Yates, CEO & Mike Blackadder, VP, Artesian
About this talk
You know your customers are online and there is a conversation going on which may be about you but are you part of the conversation? Artesian can help you make social-media part of your marketing and sales strategy so you can find and connect with your customers, *listen*and better understand where the opportunities and issues exist and respond accordingly. During this session you will discover how you can find your customers online, understand what they really think and by analyzing the myriad of online sources such as internet forums, blogs, and social networks in real time, better understand trends and key topics of discussion. You can track variance and be alerted to critical issues as they break to guide your brand marketing, product and service developments.
Artesian reduces the time, cost and pain out of filtering the web and social media. Artesian accelerates sales performance by helping sales people get the right information to find and close bigger deals faster and by helping marketers find and connect with customers to listen and better understand where the opportunities and issues exist and respond accordingly.
Andrew Yates - CEO and Co-Founder of Artesian
As CEO of Artesian, Andrew has a 20 year track record in listed and early stage companies including Cognos, Misys, Eyretel and most recently as EMEA MD at Aprimo where Andrew grew sales ten-fold. Prior to joining Aprimo, Andrew served as CEO and co-founder of Then-Solutions, a leading UK-based marketing automation software developer acquired by Aprimo.
Mike Blackadder - VP and Co-Founder of Artesian
As Vice President of Product Management at Artesian Mike brings over 25 year experience in Consulting, Development and Sales at Cognos, Adaytum and Whitelight.