The Basics of False Advertising

Presented by

Jeff Eichen, Partner, Connolly Bove Lodge & Hutz LLP

About this talk

• How to distinguish between statements that might be subject to false advertising claims and mere "puffery" • What types of evidence might be needed to refute a claim of false advertising, and where to find that evidence • How to use false advertising law as a weapon against a competitor's advertising campaign

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