The Basics of False Advertising

Product marketers are not building a product, nor are they selling a product, so what do they do? Most often, they find themselves at the intersection of product development, sales, and marketing. The role is ambiguous - sometimes strategic with persona development, pricing, and messaging responsibilities or tactically focused on collateral, webinars, and research. Great product marketers thrive on the role’s ambiguity and cross-functionality. Attend this webinar for an inside look at the high-demand role of product marketing.

In all new BrightTalk webinar, regular contributor René Power from Vision B2B Marketing
and Training will share powerful strategies to help B2B product and service businesses
maximise their expertise and marketing resources to drive the right kind of inbound inquiry.
In this session you’ll learn how to
- Reverse engineer a sales funnel and align marketing activity to it
- Identify and understand the needs of target audiences
- Creatively create multi-use content and powerful integrated marketing programmes
including lead magnets, article syndication, email, PR, social and more.

Webinar attendees can get access to a bonus workbook for the webinar by emailingrene@visionb2b.co.uk ahead of live broadcast.

Is there sometimes a mismatch between your sales and marketing teams around social selling?

Perhaps all’s good, but you want great?

Either way, get the inside track on the 5 KEY ACTIONS marketers can take to raise brand awareness that generates a pipeline for their sales colleagues.

Access your FREE BONUS WORKBOOK for the webinar by emailing sarah@boostbusinessgrowth.co.uk ahead of the live broadcast.

Everyone can do content marketing, but not everyone knows how to turn articles into cold hard cash.

In this masterclass you'll learn how to create a laser focused content strategy for your targeted focus group and how to use tracking and attribution data to create a content sales feedback loop to maximize the ROI of your content marketing strategy.

B2B marketing used to be simple, now we live in a post-big data world, surrounded by information, reports and dashboards. Since 2010, B2B CMOs and their teams have been transforming too slowly from Marcom functions to demand gen and revenue marketing models... but few have been able to use and optimise data analysis at the right level yet. From personas & pain points to channels & content, you will learn the key steps, tools and tips to save your and team’s career by becoming a more data- and ROI-based marketing growth engine.

CMOs and their teams can then face the ultimate battle with the CEO of proving their value, strategy, campaigns and measuring their efforts ROI at best. Transforming from a traditional branding & marcom to a Revenue Marketing Center of Excellence is a must to WOW your internal & external stakeholder. Focusing on the 20-80 in terms of campaigns and operation is vital to make it beyond 2020. We will shortlist the main phases, KPIs and tactics to increase acquisition, retention, engagement, revenue or referral, to ensure that your ingredients will become a recipe for success. Key issues for the marketing teams usually reside in (1)the lack of commercial focus strategy-wise, (2) unreliable data, (3) wrong KPIs focus, but also (4) mis-use of tools, (5) lack of human analysis skills/process and (6) mismanaged expectations with sales and board


Speaker Biography:
Bringing over 25 years of experience as a B2B marketer, Philippe coaches CMOs and helps sales & marketing teams transform faster into ROI-driven revenue marketing centres of excellence. Leveraging his multi-sector consultant/interim manager skills and operational expertise developed at firms like Accenture, EY, MasterCard and Iron Mountain, he combines his strategic demand generation vision and quick wins on campaigns & channels with a pragmatic, people- and data-focused approach to help teams achieve their commercial objectives faster.
www.ruttens.com

We will present the latest use cases and ROI for VR/AR in marketing and advertising highlighting brands such as Loreal, Island, WarGaming, King, Snapchat and others

People unsubscribe from email lists all the time. That’s not necessarily a bad thing since it helps in keeping your database clean and up to date. Plus, in this way, your email marketing reaches the best audience.

Focusing on engaging subscribers is must. In this webinar we will share some awesome tactics that may turn their decision around.

According to Frost & Sullivan, about 98% of companies are either developing a digital transformation strategy, or are in the process of implementing one. But what does that really mean? For marketers, Digital Transformation can represent everything from an omnichannel strategy to deploying bots and AI tools to perfect the customer interaction. This session will show you how to start your digital journey today by tapping into the latest marketing technology (“MarTech”), while laying the groundwork for truly transformational change in the months and years to come.

What really matters to your brand? Chances are it's not the number of clicks on your advertising campaign. LoopMe's Global Marketing & Communications Director explains how AI can make the most of your data and deliver results against what really matters for your brand - sales, store visits and brand sentiment.

We are thrilled to introduce the second-annual BrightTALK Awards honoring top content creators on BrightTALK. With 8M total active users on BrightTALK and thousands of talks taking place each year, BrightTALK has first-hand access to a vast pool of engagement data. We analyzed all of the content shared on our platform in 2018 across thousands of data points to determine which clients and partners are truly exceptional.

Join BrightTALK's VP of Product Marketing Val-Pierre Genton as he sits down with Jessica Carter, Sr. Director, North American Marketing at AccessData, to learn about her team's success. You'll walk away with insights into AccessData's webinar and video program and tips and tricks that you can incorporate into your own marketing strategy.

We are thrilled to introduce the second-annual BrightTALK Awards honoring top content creators on BrightTALK. With 8M total active users on BrightTALK and thousands of talks taking place each year, BrightTALK has first-hand access to a vast pool of engagement data. We analyzed all of the content shared on our platform in 2018 across thousands of data points to determine which clients and partners are truly exceptional.

Join BrightTALK's Natalie Cerri as she sits down with Gael Schmid, Digital Marketing Manager EMEA at Commvault, and Elizabeth Fernandez Cuervo, Senior Marketing Manager at The International Association of Women, to learn about their success. You'll walk away with insights into their webinar and video programs and tips and tricks that you can incorporate into your own marketing strategy.

We are thrilled to introduce the second-annual BrightTALK Awards honoring top content creators on BrightTALK. With 8M total active users on BrightTALK and thousands of talks taking place each year, BrightTALK has first-hand access to a vast pool of engagement data. We analyzed all of the content shared on our platform in 2018 across thousands of data points to determine which clients and partners are truly exceptional.

Join BrightTALK's CMO David Pitta as he sits down with Stephanie Kubina, Webinar Program Manager at Symantec, Deb Calvert, Founder of The Sales Experts Channel, and Hillary Baron, Program Manager at Cloud Security Alliance, to learn about their success. You'll walk away with insights into their webinar and video programs and tips and tricks that you can incorporate into your own marketing strategy.

We are thrilled to introduce the second-annual BrightTALK Awards honoring top content creators on BrightTALK. With 8M total active users on BrightTALK and thousands of talks taking place each year, BrightTALK has first-hand access to a vast pool of engagement data. We analyzed all of the content shared on our platform in 2018 across thousands of data points to determine which clients and partners are truly exceptional.

Join BrightTALK's Anthony Heaton as he sits down with Thibaut Rouffineau, VP of Marketing at Canonical, and Chris Geisert, CMO at Lockpath, to learn about their success. You'll walk away with insights into their webinar and video programs and tips and tricks that you can incorporate into your own marketing strategy.

We are thrilled to introduce the second-annual BrightTALK Awards honoring top content creators on BrightTALK. With 8M total active users on BrightTALK and thousands of talks taking place each year, BrightTALK has first-hand access to a vast pool of engagement data. We analyzed all of the content shared on our platform in 2018 across thousands of data points to determine which clients and partners are truly exceptional.

Join BrightTALK's CMO David Pitta as he sits down with Martin Horlington, Head of Sales & Marketing, HRreview & Symposium Events, to learn about his team's success. You'll walk away with insights into HReview & Symposium Events' webinar and video program and tips and tricks that you can incorporate into your own marketing strategy.