Jeff Eichen, Partner, Connolly Bove Lodge & Hutz LLP
About this talk
• How to distinguish between statements that might be subject to false advertising claims and mere "puffery"
• What types of evidence might be needed to refute a claim of false advertising, and where to find that evidence
• How to use false advertising law as a weapon against a competitor's advertising campaign
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.…