2017: The year of the data-driven marketer?

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Presented by

Michael Brennan, Strategic Consultant, Profusion

About this talk

Marketers are constantly told that data is going to significantly change their working lives. But give a marketer a pile of data and many won’t be able to make heads or tails of it. With the Internet of Things, smart cities and other connected tech beginning to hit the mainstream, it is clear that big data isn’t going to go away anytime soon and it is only going to get even bigger in 2017. This talk will focus on upcoming technological developments, what these mean for marketers and how marketers can use the data this technology will collect to finally become data-driven in 2017.

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