Reinventing Local Advertising Using Mobile

Presented by

Chetan Sharma, Chetan Sharma Consulting, Maria Mandel, AT&T & David Williams, AT&T Interactive

About this talk

There has been a frantic pace of evolution in how media is consumed. Communication has become multi-dimensional, consumer expectations from media have changed, and the business of advertising is transforming. This is most evident at the local advertising level, where there is no other platform that captures the essence of this change and holds more promise than the mobile device. Please join Chetan Sharma of Chetan Sharma Consulting, Maria Mandel, VP of Media and Innovation and David Williams, VP, Mobile Product Management, AT&T Interactive in this webcast to discuss how various entities within the mobile ecosystem have been accelerating innovation and providing mobile advertising opportunities for national and local advertisers.

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