Increasing Marketing ROI with Data Enhancement & CRM Integration
Karim Iskandar, VP of International Sales at OneSource Information Services
About this talk
Research from Sirius Decisions has revealed that organisations which follow data management best practice can achieve a 66% lift in bottom-line performance. Despite this, many organisations struggle with data quality issues, and fail to realise the potential of their CRM data resource.
OneSource Information Services, will discuss specific strategies on enhancing CRM data to drive sales and marketing performance: