Marketing Analytics: Using Analytics to Become a Data-Driven Marketer
Presented by
Susan Graeme - EMEA Marketing Director at Tableau
About this talk
Marketers deal with data every day in every channel. Need to segment leads by job title for an email campaign? We’ve got data for that. Want to prove which programs generate higher quality leads than others? Go ask the data.
In this webinar, we’ll show you exactly how a data company uses analytics in its marketing efforts. Susan Graeme, Marketing Director at Tableau, will show you examples of real marketing dashboards that we at Tableau use internally to drive world class marketing programs.
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.…