Email Metric Madness

Presented by

Tim Watson, Zettasphere

About this talk

The Mad Hatter: Have I gone mad? [Alice checks Hatter's temperature] Alice Kingsley: I'm afraid so. You're entirely bonkers. But I'll tell you a secret. All the best people are. Too often email metrics are compiled into a report each month, collect dust and they are not used to improve marketing. The power of email marketing is in using the rich metrics to aid decisions, rather than taking them as a look in the rear view mirror. This webinar shows you what to look for in your metrics and what actions to take, covering: · Making better decisions with campaign metrics · Avoiding the trap of chasing higher campaign rates · Using business metrics not just campaign metrics · Email insight using Google Analytics

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