Challenges and Solutions for Reaching the Inbox

Presented by

Tom Sather; Director of Professional Services, Return Path

About this talk

Most email marketers aren’t aware that 20% of their legitimate email never reaches the inbox of their subscribers, and that 20% ends up in the spam folder or being blocked. Unfortunately the answer as to why this is happening isn’t always cut and dry, and thanks to spammers trying to game the system, the rules are always changing. From reputation to the prioritized inbox, find out how ISPs are delivering your mail to your subscribers. In this webinar, you will learn: •What criteria ISPs and email providers look at to determine if your mail is sent to the inbox, spam folder or blocked. •Trends that ISPs are adopting to prioritize your messages in the inbox •How ISPs and email providers are using subscriber engagement metrics in their spam filtering decisions •5 solutions to optimize your inbox placement

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