Panel Session: Taking B2B Social Media to New Heights

Is your email marketing as profitable as you’d like it to be? If not, join Jeanne Jennings, as we take a forensic approach to analyzing past results – and figuring out what qualitative changes to test to boost bottom line performance.

You’ll learn how to use a revenue tree analysis to identify areas of strength and places with potential for improvement in your program. Then we’ll utilize other advanced analytics tools and show examples of how you translate quantitative data into qualitative changes to boost your results.

Leave knowing:

- How to use revenue tree analysis to pinpoint why your profits are down – and what you need to do to improve them

- How to calculate reach metrics – and how they can be used to boost your bottom line revenue

-How to use advanced quantitative analysis to improve your testing and results -- and make you a rock star in your marketing department

Whether you’re a spreadsheet guru or numbers-challenged, you’ll enjoy this session (it won’t be dry, I promise!) and gain a deeper understanding of how to use data to improve your email marketing efforts.

How often have you abandoned a checkout due to a confusing and difficult experience? Unfortunately this is more common than it should be. Join Kath Pay of Plan to Engage and James Critchley of cloud.IQ where we will focus on 3 keys to leverage in order to prevent abandonment of the shopping cart process. Part 1 of a 2-part series.

Jeff Atwood shares the secret to Stack Overflow’s success, how to manage a community of software developers, and what makes a successful community.

Is it possible for marketing and sales to truly align? Sangram Vajre explores the differences between marketing and sales departments and what it takes to finally bring them together. Explore how marketing automation may be the key to creating a healthy environment for success.

In September 2012, The Relevancy Group surveyed over 400 email marketing executives. Interviews with these experts yielded the discovery of a number of crucial practices and techniques that separate the best performing email marketers from the rest.

David Daniels — CEO of The Relevancy Group, and formerly Vice President and Principal Analyst of Forrester Research — now presents these survey findings in a new webinar: Unlock the Potential of Email Marketing.

View and learn more about the best practices and techniques the highest performing email marketers. Just for starters, you’ll learn how you can increase your revenue by 30% and earn more on each email. The webinar wraps up with a brief Q&A between Daniels, Stephanie Nuzzo, eLearning Event Coordinator with eM+C magazine, and John Pinson, Senior Manager of Content Marketing with event sponsor Message Systems.

In September 2012, The Relevancy Group surveyed over 400 executives familiar with the technology that fuels their company’s communications. Interviews with them yielded the discovery of crucial practices that separate the best email senders from the rest.

David Daniels — CEO of The Relevancy Group, and formerly Vice President and Principal Analyst of Forrester Research — and Mike Hillyer, Senior Director of Global Solution Consulting at Message Systems will now present these survey findings and launch into a discussion of the best practices and techniques surround email deliverability.

It’s no secret that companies today need a mobile strategy in order to communicate with their ever increasingly mobile audience. But putting together an effective and cost-efficient mobile engagement strategy is no easy task.

Your mobile strategy must tie-in to your existing communication practices to enable true cross-channel interactions, and so that your company is speaking with one voice.
Your newer front-end mobile applications technologies should work seamlessly with your more established back-end operational or transactional systems.
Your mobile strategy must constantly be reassessed. Mobile technology is experiencing an incredible pace of change. What might have been acceptable a year or even just six months ago, might no longer be enough.

Are you prepared? Join Message Systems and guest speaker Julie Ask, Forrester Research, Inc., and learn:

How mobile is changing the engagement model with customers.
Why, where and when mobile is effective, and what role messaging can play
Why highly visible front-end technologies should not overshadow back-end requirements
How to consolidate your email, SMS/MMS, and mobile push initiatives into a unified engagement strategy

- See more at: http://messagesystems.com/resources/webinars/your-mobile-customer-ready-engage-are-you#sthash.PMEgNg6P.dpuf

Why ESPs Need to Move Beyond Email – Now!

Customers today control when and how a brand’s messages are viewed. So, multichannel marketing is essential for interacting with customers when they want and how they want. But it’s not easy!

39% of marketers agree with the statement: "We lose business because we are not able to integrate customer interactions across all channels." And 49% of marketers said they found it hard to consolidate customer feedback from multiple channels.

Marketers today are looking for providers who can help them with multichannel campaigns – no longer just for email programs alone. Multichannel marketing allows them to take advantage of all the ways they can engage with their customers. Done poorly, a multichannel campaign can alienate customers by bombarding them with emails, text messages, and social network notifications. Done well, a multichannel campaign can smoothly maintain customer engagement over multiple devices and channels.

Attend this webinar to learn how you can expand your service offering through a unified digital messaging platform and offer marketers:

Access to multiple digital channels where their customers would be most receptive to receiving messages.
Cadence management – so they are not bombarding their customers with messages sent out from siloed systems
Messaging data that indicate how each channel differs from the others, which content resonates best and where your customers are reading and reacting
Technology that allows marketing teams to focus on the message, timing and channel, while shielding them from the complexities of dealing with different networks, message types, formats, protocols, and devices

- See more at: http://messagesystems.com/resources/webinars/time-now-multichannel#sthash.SH08SJQz.dpuf

In this session, Lee Jorgenson, senior account manager at Compendium (recent addition to the Oracle Eloqua family) will discuss the changes happening in search, social & email marketing that are changing content marketing from infrequent thought leadership pieces to high volume, micro-relevant content elements that collectively create measurable value at low cost.

Attend this webinar to better understand the changing face of content marketing.