The Anatomy of a Successful Account Based Everything Play
Presented by
Justin Gray, CEO & Founder, LeadMD
About this talk
n this session executives and practioners alike will take a dive deep into the critical element of Account Based Everything, the buyer engagement playbook. We'll define the key ingredients in a "play," reveal best practices in threading those plays across the org chart and create the type of alignment critical for creating winning engagement within today's committee driven buying decisions.
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.…